A Message from Our President

When I founded Burly Pool Products in 1998, I had one simple notion in mind : that an innovative and quality line of swimmer pool equipment and accessories would be a welcome addition to any dealer showroom . Today our company is the leading producer of after market products in the swimmer pool industry . Nobody gives your customers more ways to enhance their swimmer pool experience that Burly Pool Products, Inc.

Even more gratifying is the face that our products are still manufactured right here in our state Elizabeth, NJ facility. This allows not only the strictest quality assurance , but also the most responsive inventory controls and order fulfillment possible. We remain full committed to providing you with highest quality product delivered on time , ever time.

Thanks you for taking the time to learn more about not only our products, but the company behind them. The Burly Pool team looks forward to helping you improve your bottom line by delivering a safer, more attractive, more convenient pool environment that you customers ever thought possible.

Kullervo Genova, President
Burly Pool Products, Inc.



Our Commitment: We are 100% committed to dealer satisfaction. This means constant innovation and product development on our part, in-house manufacturing to ensure we meet the highest standards, same-day shipping and a full-range of dealer support tools to help you get the most out of your dealership. Because a huge part of maintaining our leadership in the industry, is making sure our dealer base is equally successful.